IMAGE MARKETING OF SAAREMAA AND SHIP AND BOAT BUILDING IN EUROPEAN LIFESTYLE AND SHIP AND BOAT MAGAZINES
The aim of the Association of Estonian Boatyards, Saare Koostöökogu and the joint project Visit Saaremaa is to create an image of Saaremaa as an internationally known and acknowledged ship building area, and an high-quality, exclusive, marine, and natural tourist designation by using the media contact network of the ship building sector.
The project will last until spring 2019, and during this time, Saaremaa will be visited by at least 18 journalists from recreational craft building or tourism sector. Unlike earlier press visit projects, more personal approach will be used this time – 1 or 2 journalists will be visiting Estonia at a time in order to get their own story.
MOTORBOAT & YACHTING
The first press visit under the project took place from 19 to 22 December when Anton Cherkassov-Nisman, a journalist of the Russian magazine MOTORBOAT & YACHTING visited Estonia and Saaremaa.
His article was published in the issue of March/April 2017. Anton’s overview of Estonian recreational craft manufacturers and important harbours in Estonia and Saaremaa can be read HERE.
SHIP & BOAT INTERNATIONAL
The third journalist who visited us at the second week of May 2017 represented the magazine, which is publishing about marinas and marina equipment. The journalist Carol Fulford published an overview about Estonian marinas in different locations in Marina World July/August edition. Make yourself known to some Estonian harbours and marinas and read the story HERE.
The fourth journalist Samuel Jefferson, who also visited us in May 2017 represented magazine Sailing Today. He has published 3 stories:
- New, coming sailing yacht – Diva 40
- The only marina in a castle backyard – Kuressaare harbour
- Test-driving of Saare 46
International Boat Industry (IBI) has been tracking the world’s leisure marine market for more than 45 years and we were very proud to welcome Jake Kavanagh of IBI News first time in Estonia.
- Story about hi-tech composite products of Baltic Tooling and Ropeye
In the beginning of 2018 visited us Bettina Hensel from Spiegel online. She was visiting Saaremaa last week of February to discover more about ice-sailing. Her overview of why Estonians are ice crazy you can read HERE.
In the end of September 2018 visited us Jake Frith from Maritime Journal. He visited Saaremaa to discover more about Estonia’s new 45m hybrid powered Police and Border Guard vessel by Baltic Workboats.
Galleries of visits
- Visit of Jake Frith, Maritime Journal, 23-25.10.2018
- Visit of Claus Reissig, Boat and stories, 18-21.09.2018
Visit of Fridtjof Gunkel, YACHT, 26-29.06.2018
- Visit of Bettina Hensel, Spiegel online, 25-27.02.2018
- Visit of Carol Fulford, Marina World
- Visit of Samuel Jefferson, Sailing Today
- Visit of Jake Kavanagh, IBI News